The values this venture will highlight when hiring employees, talking with key partners, and engaging prospective members are:
1. Integrity: respect and honesty in the workplace
2. Quality service and professionalism
3. Holding our employees and our business accountable
4. Innovation and creativity
5. Nurturing and supportive environment: Optimistic and non-judgmental
6. Empowerment of women
These values will hold high importance as we move forward with the venture and in all business decisions we make. We intend to operate the venture in four phases so in each phase we can ensure we are providing the best service to our customers based on their preferences and feedback before moving to the next phase.